In today’s world, your most powerful salespeople are no longer the one’s you pay the big money to close the deals. You’re most powerful salespeople are your advocates – your customers that are generating business referrals and positively raving about your business to their friends and associates.
These customers are helping you grow your business by drawing potential leads away from the dark mass of your competitors and towards your bright light of hope.
Jeff Bezos, famous entrepreneur and investor once said, ‘If you do build a great experience, customers teach each other about that. Word of mouth is very powerful.’
Researchers have backed up Jeff’s thoughts with research finding word of mouth (WOM) has a greater impact on consumer behavior than traditional marketing methods. In other words, customers are more likely to listen to their mates recommendations, than a stranger on the web, TV or radio trying to sell them something.